Now, the long-lasting Geek mobiles that transport Geek Squad Agents to Americans’ homes quite 13,000 times each day have a refreshed look. Starting today, Best Buy’s Geek Squad will dispatch quite 1,000 Toyota Prius c hybrid cars nationwide.
In recognition of the launch, Geek Squad has deputized Super Bowl MVP Von Miller, a Dancing with the celebs cast member and self-proclaimed geek, to hitch Agents on the primary client house call made within the new Geek mobile.
The new vehicle, bearing an updated Geek Squad logo, is visible evidence of how the Geek Squad is expanding its in-home service capabilities and expertise to stay pace with ever-changing technology. Agents today make quite 5 million house calls a year, driving an estimated 12.6 million miles to help Americans with the complete range of technology needs, including home technology design and installation, also as troubleshooting and repair.
“Today’s Geek Squad Agents are more likely to assist clients with a replacement home theater experience, improve Wi-Fi performance or install a security solution than they're to repair the family computer,” said Geek Squad Chief Inspector Nate Bauer. “The new Geek mobile and refreshed logo reflect how we still evolve along side technology.”
Geek Squad selected the Toyota Prius c due to its innovative engineering and environmental advantages. The Prius revolutionized the auto industry because the first mass-produced hybrid gasoline-electric vehicle. The Prius c will produce about half the emissions of the previous Geek mobile over the lifetime of the vehicle, making it attractive to Best Buy due to the company’s commitment to scale back its own carbon emissions by 45 percent by 2020.
“Toyota is happy to partner with Best Buy and to provide the Geek Squad with a fleet of Prius c vehicles,” said Doug Coleman, National Vehicle Marketing & Communications Manager, Advanced Technology Vehicles, Toyota. “This partnership provides Toyota with a chance to show the Prius c to thousands of latest consumers from coast to coast each and each day.”
The original logo reflected the Geek Squad’s heritage as a computer repair service. it's been modernized to reflect the complete range of services Best Buy offers today, with Agents optimizing home theater systems, creating fast and secure home networks, and harnessing the facility of the web of Things with smart home products.
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